What your website needs to achieve before you think about design
Many teachers of Spanish as a foreign language have a website, but it doesn't bring them students. The reason is almost always the same: it's a website that works like a CV. Bio, qualifications, years of experience... and little else. Pretty, but useless for someone looking for lessons who doesn't know you at all.
Your website doesn't have to prove what a good teacher you are. It has to answer three questions in seconds: who do you teach (general ELE, DELE preparation, conversation, children)? What does the student get out of your lessons? And how do they book one?
If a student lands on your website and, after ten seconds, still doesn't know whether you teach what they're looking for or how to contact you, they'll move on to the next tab. Before choosing colours or a template, pin down the answers to those three questions.
The four sections a private tutoring website needs
You don't need a huge website. Four well-made sections are enough:
- About you: who you are, a real, recent photo (not one from ten years ago), and who you teach. Example text (as an example only): "I'm an ELE teacher and I help B1-B2 students prepare for the DELE".
- How the lessons work: online or in person, length, methodology, and what the student needs to get started (a computer, a textbook, nothing in particular).
- Options and prices: single sessions, packs of several lessons, and if you offer a trial lesson, say so clearly. None of that "price on request": it holds people back more than you think.
- Contact or booking: a visible button on every page, not a form hidden at the bottom. If you use WhatsApp, a direct link; if you use a calendar, make sure it can be seen from the very first scroll.
Step by step: build your website even if you know nothing about design
The order matters more than the tool. This makes it much more likely to go well:
- Write the texts first, in a separate document. Define the four sections before touching a single template.
- Choose a block editor with templates designed for teaching, with no code and no plugins to maintain.
- Build the four sections, following the texts you have already written.
- Check how it looks on mobile. Most visits these days come from a phone, so make sure the contact buttons can be seen and tapped without zooming in.
- Publish, ideally with your own domain and a security certificate included, so the website looks professional from the very first visit.
Typical mistakes that stop anyone writing to you
A quick, five-minute checklist to review your current website (or the one you're about to publish):
- Invisible prices. If people have to write to you to find out how much a lesson costs, you lose plenty of them along the way. Fix: publish at least an indicative price.
- Third-person, CV-style text. "John Smith holds a degree in Philology..." sounds like a CV, not like someone you'll be talking to every week. Fix: write in the first person, as if you were speaking to the student.
- No photo, or an old one. People want to see who they'll be talking to. Fix: a recent photo, well lit, even if it's taken on a phone.
- Hidden contact. If you have to scroll all the way down to the footer to find how to reach you, you've already lost the student. Fix: a contact button visible in the menu or the header.
- No clear trial lesson. If you offer one, say so on the homepage, not in a forgotten paragraph.
- A website left untouched for years. A banner reading "last places 2022" makes people wonder whether you're still teaching.
What if you already have an outdated website?
You don't always need to start from scratch. There are three sensible routes:
The first is to redo only what's failing: it's almost always the contact section and the prices, so sometimes tweaking those two sections alone makes a big difference.
The second is to migrate the content if your website is on WordPress, Squarespace or Kajabi, over to a more modern, easier-to-maintain editor. Tools such as WordNext have a free checker (app.wordnext.tech/comprobar) that tells you what can be brought across before you decide: bear in mind that this kind of migrator brings your content (pages, texts, images), not the exact design you had.
The third is to start from scratch with a teaching template if your current website has nothing worth saving.
Which tool to build it with (and what to check before choosing)
For a teacher with no time - and no desire to learn to code - four things are worth checking: that it's edited in blocks with no technical maintenance, that students can book or write to you without friction, that it includes a blog (so you can write about what your students search for, such as "how to prepare for the DELE B2"), and, if one day you want to sell online courses, that it supports that too.
WordNext is one reasonable option, not the only one. It has a free plan with 3 pages and an unlimited blog, with templates designed for teaching, so you can start at no cost at app.wordnext.tech/crear. If you want your own domain and branding without a badge, the Esencial plan costs €19/month. If you also want students to book lessons using a calendar, the Negocio plan costs €49/month. Until 31 December 2026, anyone who creates a new website at app.wordnext.tech/crear before that date can activate the Negocio plan (or the Docente plan, designed for those who also want to sell courses with a student area) free and without a card until that date, from the Billing section.
If you'd prefer something more guided, our course "Monta y vende tu web" (€49, one-off payment, taught in Spanish) walks you through building and selling your own website step by step, module by module.
Frequently asked questions
How much does it cost to create a website for private lessons?
From €0: there are free plans with several pages and a blog. With your own domain and no branding badge, plans start at €19/month; if you want students to book with a calendar, from €49/month. If you'd rather have a studio build it for you, there are fixed-price projects from €600 for a one-page landing in 48 hours.
What do I absolutely have to include on my lessons website?
The four essential sections: about you (who you are and who you teach), how the lessons work (format, length, methodology), options and prices, and contact or booking visible from any page.
Can I build it myself without knowing any design or programming?
Yes. Block editors with teaching templates let you build one without touching any code. The trick is to write the texts first in a document and check the result on your mobile before publishing.
Is my profile on platforms or social media enough, or do I need a website?
They complement each other. Platforms and social media are someone else's shop window, where you don't set your own terms. A website is your own space: you decide what you offer, and it's where you point everyone who follows you on any other channel.